The Eco-Impact of Laundry Detergent in the U.S.

Posted in: Sustainability  ¦     ¦   0

Dizolve Infographic Eco-footprint of laundry detergent in the USOur original article and infographic on the Eco-impact of Laundry Detergent in Canada proved so popular that we decided to create versions for other countries, starting with this one for the U.S. About 29 billion loads of laundry get washed each year in the U.S. All of those plastic jugs and all of that shipping to stores have an enormous impact. The good news is that there is an alternative: To our knowledge, Dizolve has the smallest packaging and transportation footprint of any detergent. Here are the details of our research and calculations.

A fortune spent (and wasted) on laundry detergent.

According to Euromonitor’s Laundry Care in the US Report, Americans spend $6.7 billion on laundry detergent each year. Euromonitor estimates the global total is a whopping $61 billion. 33% is wasted, so what you buy is not necessarily what you get. Hard-to-read, over-sized liquid measuring caps and powder scoops lead to widespread detergent over-use by consumers. The issue has been reported in the Wall Street Journal, and this TreeHugger article pegs the average over-dosing amount at 33%. In the U.S. alone, that equates to $2.2 billion worth of detergent that is wasted. In other words, a jug that advertises 64-loads worth of detergent actually ends up washing only 42 loads of laundry on average. That also means the effective price per load you pay is 33% higher than you may think. That leading-brand 32-load jug of liquid that is on sale for the apparently fantastic price of $5.99 (about $0.19 per load) will actually cost you over $0.25 per wash load – no bargain.

29 billion loads of laundry washed each year.

That works out to about two loads per person per week, and 500 loads per year for a family of five. That may sound high to some, but P&G, the makers of Tide and other leading brands, was quoted as saying that the average family washes 600 loads per year. If you think about it, two loads per person per week can be generated by one load of clothes and one load of sheets and towels, less for sedentary adults, more for active children. 38 billion loads purchased, but only 29 billion loads washed. If you start with the total value of detergent sales in the US and divide by the average retail selling price per load, Americans collectively purchase roughly 38 billion loads worth of detergent per year. Most of us look for those yellow promotional price labels in grocery stores and buy detergent on sale at a 25-40% discount from the regular price. A price survey of liquid and powder detergent reveals that the actual purchase price per load varies from $0.12 per load for bargain basement brands to over $0.25 per load for leading brands. Taking into consideration the prevalence of discounting and the market share of the various brands, the averages are $0.18 for liquid (a typical 32-load jug selling for $6 on a major promotion) and $0.14 per load for powder (a typical 40-load box sells for under $6 on special promotion). The new uni-dose tablet and pod detergents are much more expensive (up to $0.40 per load), but we didn’t include them in our calculations because they do not have much market share yet. Since 33% of the detergent purchased is wasted on over-dosing, the number of loads actually washed is 29 billion loads per year.

Enough plastic jugs to circle the Earth six times.

One billion plastic jugs. 86% of the detergent sold in the US is in liquid form, based on $5.7 billion in sales (Euromonitor). At the average per load price of $0.18, that translates into almost one billion plastic jugs in the common 32-load, 50 oz. size. Laid end-to-end, that many 10 inch tall jugs spans 160,000 miles, long enough to circle the Earth more than six times. 700 million jugs end up in US landfills. Since the stuff virtually never biodegrades, that much plastic is bad enough. The real kicker is that the recycling rate may be less that 30% for HDPE plastic, according to the The Association of Postconsumer Plastic Recyclers. That means that about 700 million jugs may be added to American landfills each year. The amount of plastic in Dizolve’s packaging for online sales is zero, completely eliminating the jug pollution problem.

More CO2 than 24 million cars emit in a day.

3.4 billion pounds of detergent are shipped thousands of miles. Today’s leading concentrated powder detergent weighs in at about 3.5 lb for a 40-load box, or 1.4 oz per load. Somewhat surprisingly, the leading concentrated liquid also weighs about 1.4 oz per load, based on a 32-load, 50 oz. jug with a detergent density of 0.885 grams/ml. At that weight per load, the total amount of detergent shipped in the US each year adds up to 3.4 billion pounds. 422 million pounds of CO2. Detergent manufacturing plants are few and far between. In fact, many of the familiar brands are imported from the US or from as far away as China. That’s a long way from factory to store shelves. Assuming an average trucking distance of over 1,200 miles and a CO2 emission rate of 62 grams per tonne shipped each km, over 422 million pounds of CO2 are released into our atmosphere as a result of transporting detergent to stores. 17.5 million gallons of trucking fuel. Converting that much CO2 into the equivalent gallons of trucking fuel at a rate of 0.345 litres per kg of CO2 yields 17.5 million gallons per year.

Dizolve reduces transportation pollution by 94%.

A single-load strip of Dizolve weighs only 0.09 ounces, or 94% less than a single dose of liquid or powder. That translates directly into a 94% reduction in transportation fuel consumption and CO2 emissions. The potential CO2 savings are enormous: 395 million pounds each year, equivalent to taking 24 million cars off the road for a day, assuming the average car travels 13,000 miles per year and emits 128 kg of CO2 per 1,000 km. It’s also equivalent to the CO2 absorbed by planting about 8 million trees, based on 22 kg of CO2 per tree per year. Those are just the numbers for the U.S. The global detergent industry is 10 times larger, meaning the overall plastic and pollution impact is mind-boggling. Have some additional insights or data on this serious problem? Please let us know and we will refine our calculations.

Dizolve Named Emerging Exporter of the Year

Posted in: Dizolve News  ¦     ¦   0

We are very proud that Dizolve Group was named the Emerging Exporter of the Year at the 2013 New Brunswick Export Awards in Moncton last night. The award recognizes the rapid growth of our international sales over the past two years. Dizolve laundry detergent, 100% made

in Moncton, is now or soon available in United Kingdom (Tesco, Sainsbury, Waitrose); France (Carrefour, Auchan, Leclerc, Casino and many more); Italy; Puerto Rico; Australia (Woolworths); the

Middle East (Saudi Arabia, Abu Dhabi, Qatar, Kuwait, Oman); Turkey; South Korea; Japan; Cyprus; Greece; Singapore; and Norway, with many more countries in the works. Read the Times & Transcript article on the awards here. Dizolve has been in the news a lot lately, as word is quickly spreading about the convenience and environmental benefits of our tiny strips. Check out all of our news on our Press page.

The Eco-Impact of Laundry Detergent in Canada

Posted in: Sustainability  ¦     ¦   16

Infographic Dizolve laundry detergent environmental impactCollectively, we do one heck of a pile of laundry. In Canada alone, we wash almost four billion loads each year. All of those plastic jugs and all of that shipping to stores have an enormous impact. This eye-opening infographic was developed to raise awareness about the unsustainability of the status quo. The good news is that there is an alternative: Dizolve Ultra uses zero plastic in its packaging and reduces transportation pollution by 94%. To our knowledge, it has the smallest packaging and transportation footprint of any detergent. Here are the details of our research and calculations.

We spend (and waste) a fortune on laundry detergent.

According to Euromonitor’s 2012 Laundry Care in Canada Report, Canadians spend $890 million on laundry detergent each year. Euromonitor estimates the global total is a whopping $61 billion. 33% is wasted, so what you buy is not necessarily what you get. Hard-to-read, over-sized liquid measuring caps and powder scoops lead to widespread detergent over-use by consumers. The issue has been reported in the Wall Street Journal, and this TreeHugger article pegs the average over-dosing amount at 33%. In Canada alone, that equates to $294 million worth of detergent that is wasted. In other words, a jug that advertises 72-loads worth of detergent actually ends up washing only 48 loads of laundry on average. That also means the effective price per load you pay is 33% higher than you may think. That leading-brand 32-load jug of liquid that is on sale for the apparently fantastic price of $5.99 (about $0.19 per load) will actually cost you over $0.25 per wash load – no bargain.

We wash 3.8 billion loads of laundry.

That works out to about two loads per person per week, and 500 loads per year for a family of five. That may sound high to some, but P&G, the makers of Tide and other leading brands, was quoted as saying that the average family washes 600 loads per year. If you think about it, two loads per person per week can be generated by one load of clothes and one load of sheets and towels, less for sedentary adults, more for active children. 5.1 billion loads purchased, but only 3.8 billion loads washed. If you start with the total value of detergent sales in Canada and divide by the average retail selling price per load, Canadians collectively purchase roughly 5.1 billion loads worth of detergent per year. Most of us look for those yellow promotional price labels in grocery stores and buy detergent on sale at a 25-40% discount from the regular price. A price survey of liquid and powder detergent reveals that the actual purchase price per load varies from $0.12 per load for bargain basement brands to over $0.25 per load for leading brands. Taking into consideration the prevalence of discounting and the market share of the various brands, the averages are $0.18 for liquid (a typical 32-load jug selling for $6 on a major promotion) and $0.14 per load for powder (a typical 40-load box sells for under $6 on special promotion). The new uni-dose tablet and pod detergents are much more expensive (up to $0.40 per load), but we didn’t include them in our calculations because they do not have much market share yet. Since 33% of the detergent purchased is wasted on over-dosing, the number of loads actually washed is 3.8 billion loads per year.

Enough plastic jugs to circle the Earth.

134 million plastic jugs. 87% of the detergent sold in Canada is in liquid form, based on $774 million in sales (Euromonitor). At the average per load price of $0.18, that translates into 134 million plastic jugs in the common 32-load, 1.47 litre size. Laid end-to-end, that many 26 cm tall jugs spans 35,000 km, long enough to circle the Earth more than once at the latitude of any place in Canada. 94 million jugs end up in our landfills. Since the stuff virtually never biodegrades, that much plastic is bad enough. The real kicker is that the recycling rate may be less that 30% for HDPE plastic, according to the The Association of Postconsumer Plastic Recyclers. That means that 94 million jugs may be added to Canadian landfills each year. The amount of plastic in Dizolve’s packaging is zero, completely eliminating the jug pollution problem.

More CO2 than three million cars emit in a day.

205 million kg of detergent are shipped thousands of kilometres. Today’s leading concentrated powder detergent weighs in at about 1.6 kg for a 40-load box, or 40 grams per load. Somewhat surprisingly, the leading concentrated liquid also weighs about 40 grams per load, based on a 32-load, 1.47 litre jug with a detergent density of 0.885 grams/ml. At that weight of 40 grams per load, the total amount of detergent shipped in Canada each year adds up to 205 million kg. 25 million kg of CO2. Detergent manufacturing plants are few and far between. In fact, many of the familiar brands are imported from the US or from as far away as China. That’s a long way from factory to store shelves. Assuming an average trucking distance of 2,000 km and a CO2 emission rate of 62 grams per tonne shipped each km, over 25 million kg of CO2 are released into our atmosphere as a result of transporting detergent to stores. 8.7 million litres of trucking fuel. Converting that much CO2 into the equivalent litres of trucking fuel at a rate of 0.345 litres per kg of CO2 yields 8.7 million litres per year. That’s enough to power a small car that gets 6 litres/100 km for 145 million km, equivalent to drive the 40,000 km distance around the world over 3,000 times.

Dizolve reduces transportation pollution by 94%.

A single-load strip of Dizolve weighs only 2.5 grams, or 94% less than a single dose of liquid or powder. That translates directly into a 94% reduction in transportation fuel consumption and CO2 emissions. The potential CO2 savings are enormous: 23.8 million kg each year, equivalent to taking 3.2 million cars off the road for a day, assuming the average car travels 21,000 km per year and emits 128 kg of CO2 per 1,000 km. It’s also equivalent to the CO2 absorbed by planting over 1 million trees, based on 22 kg of CO2 per tree per year. Those are just the numbers for Canada. The global detergent industry is 60 times larger, meaning the overall plastic and pollution impact is mind-boggling. Have some additional insights or data on this serious problem? Please let us know and we will refine our calculations.

5 steps to quick-start your flow of funds with the Dizolve program

1. Email your e-card to your supporters.

Your campaign page includes an e-card tool that sends emails to promote your project. Send an email to your database of supporters: your student’s parents, your subscribers, your past donors, your personal friends and family, and all of your contacts.

2. Include an appeal in your next publication.

Promote it in your bulletin home to parents, your next newsletter, etc. Here is a letter template to get you started.

3. Promote on social media.

Use the social sharing tools on your campaign webpage to promote your project on Facebook, Twitter, Google+, and any other social media sites you use.

4. Print and distribute flyers.

Get the Dizolve Fundraising Flyer here. Email it to your supporters. Print copies and include them in regular mailings, send

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them home with students if you are a school, hand them out to your visitors if you have a clinic or other physical service outlet, and pass them out at every opportunity.

5. Engage your people.

If you have a population of fundraising participants (e.g. students), give them each a Dizolve product sample and share the 10 tips for selling 10 packages of Dizolve in 10 days. Read the FAQ page for more information.

10 tips for selling 10 packages of Dizolve in 10 days

Raising money with Dizolve is easy. Here are some tips to help you get started:

1. Get to know Dizolve.

Try the Dizolve sample yourself to see how easy it is. Take a few minutes to read www.mydizolve.com to learn why Dizolve is so amazing, then you’ll be ready to easily explain it to people and answer their questions. In a nutshell:

2. Set a personal goal, work a little each day.

Try to get at least 10 people to buy Dizolve during the first 10 days of your campaign. That’s only one sale per day. If you work at it just 10 minutes every day, you’ll be amazed at what you can accomplish, and how much money you can raise for your project.

3. Sell to your family first.

Ask your parents, grandparents, aunts & uncles, and

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everyone else close to you to visit www.mydizolve.com to learn about and buy Dizolve. Don’t forget relatives who live far away; Dizolve ships to anywhere in Canada or the U.S.

4. Show and tell.

Use a sample of Dizolve to show people how small a single strip is and what it feels like. It’s amazing that so much cleaning power can be packed into such a tiny thing.

5. Email the e-card to everyone you know.

Your campaign page includes an e-card tool that sends personalized emails that include a link to your campaign page. Add a personal message to the email that asks for support.

6. Talk to your friends and neighbours.

Spread word of your campaign to your neighbours, and at school and work.

7. Post on your Facebook page.

Your campaign page also has social sharing tools. Share the link to your campaign page in a post. Put it in your own words but keep it simple and to the point, for example: “I’m raising money for our school’s new playing field by selling this awesome detergent. I tried Dizolve myself, and it’s great. Can you support our project? Visit www.mydizolve.com to check it out. Thanks!”

8. Text, chat, and share it some more.

Send notes to everyone you know. Post on Twitter, Google+, LinkedIn, and any other social media sites you use.

9. Be persistent.

Check back with your friends and family after a week. Politely ask them if they had a chance to look at the website yet, what they thought, and if they plan to buy.

10. Get your friends to help spread the word.

Ask your friends and relatives to forward the e-card by email, post on Facebook, tell their friends, share at work, etc.

Get started now.

However you do it, just start telling everyone you know about your fundraising project and how great Dizolve is.

The new Dizolve Fundraising Program

Dizolve-Fundraising-P In 2012, we supported fundraising campaigns at a handful of Moncton-area schools. Students sold special 74-load packages of Dizolve door-to-door, and it was a huge success. 500 students from one school sold 2,500 packs of Dizolve in 10 days and raised over $10,000 for the school, making it one of the most successful fundraisers they had ever run. When we realized that 64-loads of the new

Dizolve laundry detergent strips could be mailed in a small envelope at low cost, we knew we were on to something big. We recognized an opportunity to help schools and nonprofits fundraise on a much bigger scale. Fundraisers can take advantage of the power of email, Facebook, and other online tools to easily spread the word about their cause, and offer their supporters a great product that is

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needed on an ongoing basis. We are also very excited that we can offer a much more sustainable alternative to traditional laundry care products. Read more about our new fundraising program.

400 million plastic jugs piling up in landfills

Posted in: Sustainability  ¦     ¦   1
plastic jugs garbage

Unlike liquid detergent, Dizolve contains no water and requires no plastic container, which means big savings for the environment. Back in 2007, Walmart realized that liquid detergent was way more diluted than it needed to be. Large bottles were good for detergent companies because they

are more prominent on the shelf, but bad for retailers because it needlessly takes up precious shelf space and for the environment because it wastes plastic and water. Walmart imposed a requirement for all detergent to be two times concentrated in order to liberate shelf space, thus saving, as they like to point out, more than 400 million gallons of water (that’s 100 million showers!) and 95 million pounds of plastic resin over three years. Considering that they sell one quarter of all the detergent in the United States, the annual savings of a switch from 1x to 2x concentration nationally would be 530 million gal of water and 126 million pounds plastic. It’s great to hear about a large corporation taking a green initiative, but what this story leaves implicit is that, even when reduced by half, the detergent industry uses 126 million pounds of plastic and 530 million gallons of water each year. We all know that water is a precious resource, but plastic just gets recycled anyway, right? Wrong. According to the EPA, the recycling rate for HDPE bottles (that’s the type of plastic detergent jugs are made of) is only 28 percent. In other words, out of 126 million pounds of detergent container plastic per year, 90 million pounds end up in landfills or worse. We’d say that’s 90 million good reasons to switch to Dizolve.